who?what?when?where?how?

who?what?when?where?how?

99.97% Perfect

One thing we all struggle with is the unattainable pursuit of perfection. While creating a flawless product seems praiseworthy, there's something special about the small characteristics that reveal our products are handmade. Perfect is sterile and soulless.

Our name is a reminder of that.

By allowing for imperfections, we embrace the small blemishes and keep going. Well-loved products are going to show imperfections. If the materials and construction are done well, let the blemishes tell the story. No two of our products are the same, and we think that's special.

People aren't perfect, so why expect the things we love to be?

Tom Sachs said it best:

"I can never make something as perfect as an iPhone, but Apple could never make something as flawed as what I do."